Client - FOX
Category - Digital, Social
Creative team - Luis Paladino, Art Director / Marcus Seixas, Senior Copywriter / Rafael Clark, Creative Director
Recognition - Silver award, Creative Club of Portugal 2020
Idea - After 10 seasons of The Walking Dead, it seemed the hype around the series was dying down (no pun intended). Especially on social media. So, we decided to tease exclusive content on a ‘dead’ social media platform. But in order to do so, we had to bring it back to life.