João Elias, Copywriter
at BBDO Portugal


Work   About

Elias João - Creative Copywriter and Stategist

The Walker Social Media - FOX

After 10 seasons of The Walking Dead, the hype around the series was dying down (no pun intended).                                                                                                                                               
Especially on social media.

So, we decided to tease exclusive content on a ‘dead’ social media platform.

But in order to do so, we had to bring it back to life.


Concept & Copy

Creative Team

Luis Paladino, Art Director

Marcus Seixas, Senior Copywriter

Rafael Clark, Art Director and CD


Silver Award, Digital Stunt, Clube Criativos Portugal