Elias João - Creative Copywriter and Stategist
Silver award - CCP 2020 
Creative Direction by Rafael Clark  
Copy by João Elias & Marcus Seixas
Art Direction by Luis Paladino
Client FOX

After 10 seasons of The Walking Dead, it seemed the hype around the series was dying down (no pun intended).

Especially on social media.

So, we decided to tease exclusive content on a ‘dead’ social media platform.

But in order to do so, we had to bring it back to life.