Unicef gets to every child - UNICEF
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Role
Concept & Script
We’re all familliar with donation campaigns.
The mood is epic, trying to touch our hearts, but the message always seems standardized.
As if people are affraid to say things in a way that doesn’t seem nice. Well, this Christmas, we did things differently.
For Unicef’s Christmas campaign, we decided to challenge the traditional belief that “Santa gets to every child”.
Well, he doesn’t. There are places in the world where even he can’t reach.
The mood is epic, trying to touch our hearts, but the message always seems standardized.
As if people are affraid to say things in a way that doesn’t seem nice. Well, this Christmas, we did things differently.
For Unicef’s Christmas campaign, we decided to challenge the traditional belief that “Santa gets to every child”.
Well, he doesn’t. There are places in the world where even he can’t reach.
Only UNICEF.
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Role
Concept & Script
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Creative Team
Luis Paladino, Art Director
André Afonso, Creative Supervisor
Luis Paladino, Art Director
André Afonso, Creative Supervisor
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Campaign Results
Campaign Results
In 10 days Unicef Portugal raised more than 66.000 EUR, divided into:
1.630.000 purifying water tablets;
53.370 vaccines against measles;
34.350 therapeutic food;
16.592 high protein biscuits;
242 winter kits;
34 school kits;
16 manual water pumps;
1.630.000 purifying water tablets;
53.370 vaccines against measles;
34.350 therapeutic food;
16.592 high protein biscuits;
242 winter kits;
34 school kits;
16 manual water pumps;
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2019
