Elias João - Creative Copywriter and Stategist
Produced by NOSSA
Creative Supervision by Nuno Cardoso
Creative Direction by Rafael Pfaltzgraff
Copy by João Elias

Every year, portuguese citizens can donate 0.5% of their IRS (taxes) to a solidarity institution of their choice. 

We needed to make Casa dos Rapazes stand out among all other instituitions. 

So, with the concept “Just a simple X on your IRS can multiply the chances of our boys becoming the men of tomorrow.“ , we created a strong campaign using vibrant colors. 

The “business” card

The Mupi

Social Media