Creative Supervision by Nuno Cardoso
Creative Direction by Rafael Pfaltzgraff
Copy by João Elias
Every year, portuguese citizens can donate 0.5% of their IRS (taxes) to a solidarity institution of their choice.
We needed to make Casa dos Rapazes stand out among all other instituitions.
So, with the concept “Just a simple X on your IRS can multiply the chances of our boys becoming the men of tomorrow.“ , we created a strong campaign using vibrant colors.
The “business” card
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The Mupi
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Social Media
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We needed to make Casa dos Rapazes stand out among all other instituitions.
So, with the concept “Just a simple X on your IRS can multiply the chances of our boys becoming the men of tomorrow.“ , we created a strong campaign using vibrant colors.
The “business” card
The Mupi
Social Media
