Produced by
NOSSA
Creative Supervision by André Afonso
Copy by João Elias
Art Direction by Luis Paladino
Creative Supervision by André Afonso
Copy by João Elias
Art Direction by Luis Paladino
The new Audi A1 citycarver arrived in Portugal on December 2019.
We created the concept “There’s a new leader in town” to enphazise the A1 citycarver’s agility in the city. In portuguese, the concept is also unique to A1 models, because of how it sounds.
“Há um novo dono da cidade” = “A1 novo dono da cidade”
Radio
Press
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Gamification