Elias João - Creative Copywriter and Stategist
Produced by NOSSA
Creative Supervision by André Afonso

Copy by João Elias
Art Direction by Luis Paladino



The new Audi A1 citycarver arrived in Portugal on December 2019.

We created the concept “There’s a new leader in town” to enphazise the A1 citycarver’s agility in the city. 


In portuguese, the concept is also unique to A1 models, because of how  it sounds.  

“Há um novo dono da cidade” = “A1 novo dono da cidade”
Radio


Press






Gamification 









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